Saturday, November 30, 2013

1 in 10 Americans are stupid

Retail analysts were expecting 33 million Americans to shop on Black Friday, which, due to all of the store openings on Thanksgiving Day, is now really Black Thursday.

Many claimed their early shopping was for the savings, like the gentlemen in this article  who supposedly bought a 60 inch LED TV for $400 and "saved" $800 from its regular price of $1200.  Actually, anyway you look at it, he saved nothing--zip, zero, nada, zilch.  He stood in line for hours, gave up a holdiday meal with his family, and now has $400 less to his name for a TV that will be outdated in less than five years.

Let's see that scoreboard:  Store:  +$400; Customer:  -$400.

Nowhere in the calculation do you see a +$800 for the Customer.  It's a mirage.

But it sure does wonders for the retailers of America's bottom lines.

Peace,
emaycee

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